To celebrate the excitement of the 2026 FIFA World Cup, Chipotle is bringing back its fan-favorite jersey promotion—this time for the global stage!
For one day only, they are hosting their first-ever Matchday BOGO, allowing fans to score a Buy-One-Get-One free entrée just for showing off their team pride.
The offer is available in-store only at all Dallas Chipotle locations after 3 pm on Thursday, June 11. To secure their meal, patrons must be wearing their soccer jersey at the register when ordering a meal of equal or greater value. The offer cannot be redeemed via the Chipotle app, website, or third-party delivery services.
Earlier this year, Chipotle launched Hockey Jersey BOGO, the company’s most successful jersey-themed offer to date.
“Every four years, this tournament creates an unmatched sense of excitement, pride and community among fans around the world,” said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle in a press statement. “We wanted to celebrate the rituals that make the experience so memorable, from wearing lucky jerseys to gathering for matchday meals with Chipotle.”
In addition to the Matchday offer, Chipotle is releasing a special-edition soccer jersey. The design is inspired by a mix of modern streetwear and traditional global soccer culture. The front of the shirt reads “Real Chipotle,” and the back displays the number “53,” which represents the exact number of ingredients the chain uses across its menu.
Between June 10 and June 24, U.S. members of the Chipotle Rewards Exchange can enter a drawing to win the jersey. To participate, you can log into your account and trade in 10 reward points for an official entry into the sweepstakes.
If you are not currently a rewards member, you can sign up online to join the program. Newly registered users will also receive an offer for complimentary chips and guacamole after completing their first qualifying purchase.
