Is Erewhon coming to Dallas? The iconic Los Angeles-based grocer where health food meets Hollywood glamour. Offering the likes of turmeric lattes alongside organic bone broth, and $30 spherical ice cubes, the grocer has built a reputation for its glamorous, albeit organic and ethically-sourced products.
This past Tuesday, the brand uploaded a cryptic post on Instagram with the caption: “A Taste of Erewhon in your city. Coming soon.”
The post included images of the digital map of cities including: Los Angeles, New York, Miami, San Francisco, Chicago, Boston, San Diego, Seattle, Las Vegas, Santa Barbara, Nashville, Phoenix, Atlanta, Philadelphia, Portland, Denver, Charleston, Salt Lake City, New Orleans, and Dallas.
At the moment of this article, the post has garnered nearly 90,000 likes on Instagram. Many comments expressed rejoice over the fact of the famed grocer coming to their respective cities. However, as can be seen now, the company at some point altered its caption to read: “A Taste of Erewhon Shipping to Your City. Coming soon”.
As such it appears in all likeliness that the brand will expand its shipped goods to the cities highlighted in the post.
According Dallas Morning News, Kabir Jain, the chief growth officer of Erewhon, discussed this past Monday that the company has plans to expand its footprint – branching out in Southern and Northern California before further expanding east. No specific cities were mentioned, however.
Erewhon presently has 10 locations – all of which based in California.
If the company is only expanding shipping options to Dallas, no timeframe of that has been announced either. According to its website, Erewhon is a certified organic retailer and registered B-Corp that practices in fair-trade, fair-wage, and ethically sourced products, non-GMO, grass-fed and cage-free agriculture, among other respectable practices.
Beyond that, its reputation as a lifestyle brand has preceded it. Called “L.A.’s hottest hangout” by the New York Times, Erewhon regularly draws notable celebs by the likes of Sabrina Carpenter, Kendall Jenner, and Jake Gyllenhaal as well as swarms of eager influencers.