Dallas Unveils Official FIFA World Cup 2026 Host City Colors And Branding

It’s unlikely that, if you’re reading this, you’re not already well aware that Dallas was chosen as a host city for the FIFA World Cup 2026.

The world’s biggest sporting event is coming to North America in 2026 and the Big D was included in the official selection of 16 host cities across the United States, Canada, and Mexico. Upwards of 8 matches could be hosted at AT&T Stadium.

Now, with the countdown slowly ticking down, last week saw a major milestone with the unveiling of all host city colors and logos.

On Thursday, May 18, green and teal colors were displayed throughout the AT&T Discovery District showing the logo, colors, and overall identity that will become synonymous with Dallas when the FIFA World Cup 2026 kicks off in three years.

“These colors represent the energy and the vibrance of who we are as a city and as a region,” said Charlotte Jones, Executive Vice President, and Chief Brand Officer of the Dallas Cowboys. “This is just the beginning of really bringing everybody to support this effort and be represented on the world stage.”

All other 15 host cities also unveiled their brand colors after FIFA announced the overall brand campaign called #WeAre26.

Of the 16 host cities, there are a total of 10 in the United States: Dallas, Houston, Kansas City, Atlanta, Seattle, San Francisco, Los Angeles, Boston, Philadelphia, Miami, and New York/New Jersey.

Mexico meanwhile has 3 host cities: Guadalajara, Monterrey, and Mexico City while Vancouver and Toronto will host games in Canada.

To build even more excitement for the FIFA World Cup 2026 and the colors now associated with Dallas as a host city, the Dallas skyline was lit up green and teal last week.